![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=116%2C271%2C4648%2C3049&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![The unwoke feel insulted by the woke - and they're waiting for their revenge at the ballot box | The Canberra Times | Canberra, ACT The unwoke feel insulted by the woke - and they're waiting for their revenge at the ballot box | The Canberra Times | Canberra, ACT](https://www.canberratimes.com.au/images/transform/v1/crop/frm/tPntrWhUbGLyDWYCTv46rt/92ba78c7-9f8a-4fa5-a84f-a8b271fb6e85.jpg/r0_402_6953_4311_w1200_h678_fmax.jpg)
The unwoke feel insulted by the woke - and they're waiting for their revenge at the ballot box | The Canberra Times | Canberra, ACT
![Four in five people in the UK believe in being 'woke' to race and social justice | Society | The Guardian Four in five people in the UK believe in being 'woke' to race and social justice | Society | The Guardian](https://i.guim.co.uk/img/media/ed6eb4ec0a953668f9866ebc45b8972ef2a80e1d/0_300_6000_3600/master/6000.jpg?width=1200&height=900&quality=85&auto=format&fit=crop&s=83261986fe269397082c9635d651d863)
Four in five people in the UK believe in being 'woke' to race and social justice | Society | The Guardian
![Amazon.com: Stay Woke: A People's Guide to Making All Black Lives Matter eBook : Lopez Bunyasi, Tehama, Smith, Candis Watts, Bunyasi, Tehama Lopez, Candis Watts Smith: Books Amazon.com: Stay Woke: A People's Guide to Making All Black Lives Matter eBook : Lopez Bunyasi, Tehama, Smith, Candis Watts, Bunyasi, Tehama Lopez, Candis Watts Smith: Books](https://m.media-amazon.com/images/I/41rO01hkUpL.jpg)